Archive for SEO Tips

seo 1

When you set up your website for business, your primary concern is getting up and running. You may ask friends who hosts their websites to help you decide who to go with. But, choosing the right website host can help with your SEO marketing strategies.
What to Look for in a Host
There are tons of website hosts out there. Some are free and some require a fee. When you are looking for real estate for your business, you don’t want to go with the free options. They would be good for those who are producing websites for family and friends or maybe even some affiliate mini sites but not for a full-fledged business enterprise. There are too many limitations.
What kind of server do they have? The server is where all of the information is stored. A server needs hosts websites for the hosting company. When someone wants to access a page on your website, the server lets you access it. More powerful servers are faster at their job and pages appear in seconds for your visitors.
One of the most popular servers is Apache. Apache is open source which means that it is free for web hosts. Also it supports a number of applications including content management systems and blogging platforms. If you use Joomla or WordPress, you are using an Apache-based server.
One problem that users of free hosting services run into is lack of bandwidth. They won’t be able to upload files, videos, audios and the other Internet marketing tools used to increase your site’s salability. You will be limited in what you can do. Once your site is up and you are promoting it, changing hosts midstream can be a nightmare.
Why is this Important?
Search engine optimization involves a lot of different aspects. You will be optimizing content for your site and uploading it to many different web pages. You don’t want to be limited in the number of web pages that you can create either. Each page represents a unique URL and a different keyword that you are focusing on.

You may be the one designing your website or a website designer. You don’t want to be limited by your platform as to what you can so. Changing templates for different times of the year or just to fit the way you want to conduct business are important. The wrong web host can make this difficult to tweak templates to be more SEO friendly.
Also, with free hosting you probably won’t have full administrative control of your website. You can add files to prevent spamming on your blog (and you can add one with better web hosting) and also to capture website stats or place a web counter on your site pages. Just having enough access to edit content on your site is not enough.
When you are in the planning stages for your business, don’t forget to consider web hosting and its impact on your SEO strategies. Choosing the right one can make all the difference.

Randy Chambliss
Categories : SEO Tips
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Dec
20

Link Building through Optimized Content

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SEO-services

Linking is important for website ranking, but link building is not the easiest thing to accomplish. When people get to know you hopefully they will want to link to your site. To help them along, give them some content they can’t resist.

Inbound Links

A website is your place in cyberspace. When people learn how great you and your products are, they can let others know about you. Linking to your website is one way to do that. It is also called a backlink. It is a link to your site on their website or blog.

There are two kinds of inbound links: reciprocal links and organic links. Reciprocal links are those that you get when you agree to swap links with another site. It could be a friend who wants to help you out and vice versa. Getting links like this is okay but not the best when it comes to moving up in the ranks.

You have to look at the quality of the sites that you are linking with. They may offer to swap links but if the site is not optimized, reputable and/or well-presented it can backfire. You can be marked down for poor link building. And paying for links isn’t much better. After you have worked so hard on your site, you don’t want it to go to waste like that.

Organic links come from those who are not asked to link to you. They have heard about you (through your stellar marketing campaign) and want to let others know something awesome is in their midst. These links are rated higher by search engines. When you are just getting started it is hard to get links like this.

Obtaining Links

How do you get the links you need and want?

Use your content. Writing content that is optimized for keywords in your niche can rank high. Others will click on you first. Sites within your niche that are trying for those higher spots will check you out to see why they can’t knock you off the top.

Establish expert status. Post content to article directories. Write for other blogs. Being found in other places increases your visibility and adds to your credibility. Everyone wants to be associated with an expert.

Comment on blogs within your target market. Go to where your potential customers are. Give sound advice and add a link to your website. Pretty soon these people may become loyal readers who will link from their blogs to your website.

Use your content to help build quality links. The combination can lead to increased traffic and subsequently more sales.

Randy Chambliss
Categories : SEO Tips
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seo-process6

When you see people perusing magazines on racks, when they find one they want to read, they are not reading every article inside. They look for headlines and titles that catch their eye. The same goes for websites on the Internet. You can learn to write titles that will have visitors stopping in for a spell.
Title Basics
A title is not just a little blurb at the top of your content. That title can be used to further optimize your page. Here is an example. If your website page is about chocolate (a sweet and reoccurring example), the content needs to relate to confections. But, your title doesn’t have to be simply “chocolate.”
A well-optimized title will include some or all of the following:
Keywords – You have yet another place on your webpage that keywords can be used to help improve your rankings. If you choose keywords carefully, you can match a phrase that most people are going to use.
Hook – What is going to entice people to keep reading? Tell them what they will get. “How to Make Chocolate Strawberries” is interesting. Readers know just what they will be learning. Using numbers is even better. “5 Ways to Melt Chocolate” let’s readers know that they don’t have too much to read and that you will lay it all out for them.
Focus – Don’t take up two lines with your title. Use as few words as possible that will appeal to readers and also include a keyword or a keyword phrase. To reinforce that title, use that keyword again in the first sentence of the opening paragraph.
Even if you have titles on articles you would also benefit from a headline on your webpage. The article is just one portion of the information contained on your webpage. Don’t forget that headlines can be optimized as well.

Font size – Your headline needs to stand out from the rest of the information on the page. Use a larger bolder font but nothing too flowery. You want readers to see it not grimace at it.
Use keywords – What is the page essentially about? Use that keyword so readers know what all of the information will pertain to.
Use a link – When someone runs their mouse across the headline they will realize that it is clickable. It can link to the homepage, your site map or anywhere else on your site that would be helpful to visitors.
Titles and headlines are front and center on your page. Make them eye-catching and enticing so visitors will stay and read more.

Randy Chambliss
Categories : SEO Tips
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Picture Text – People love pictures especially on websites and shopping carts. It can be a big mistake to buy sight unseen. Each picture can have a tag associated with it. When someone runs across the picture with their mouse, they can again see relevant keywords for that page.

Links to Other Website Pages – One technique for creating your webpage is to list what services you offer or what your product can do on the homepage. That homepage can be doing more. If you have dedicated a separate page to each unique feature, place those links on the homepage as well. In your list of product features, use keyword-rich anchor text to describe them and have each description link to a different page. Search engines love that.

Are you getting the idea? Your website can be more exciting to the search engine crawlers with just a few changes.

Randy Chambliss
Categories : SEO Tips
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Dec
20

What Site Stats Can Tell You

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Why do some websites do well and others just crest for a while and then sink under the surf? It could be the big picture view. Website statistics can teach you a lot about how your online business is doing. Take a minute and look at those stats.
Getting Set Up
When you roll out your website, it is going to be important to monitor your progress. You can’t visit the site every day. You may want to but there are other tasks to tend to. Besides, if you automate most everything, your site will be able to run itself with very little interference from you except for site upkeep and adding new content and products.
This will require a well thought out plan on your part. Basic to that plan is a way to measure what goes on during the course of a day on your site. People visit, read articles, click on ads, view products and use the shopping cart. Each of these activities will help you to determine how your business will proceed in the months and years ahead.
You can add files to your web page yourself to capture certain stats. An easier step would be to get involved with a website stats program to do the work for you. Choose something like Google Analytics. If you already use other Google services to help promote your business then you are already familiar with the variety of tools they can offer you.
Google Analytics lets you analyze several things:

Traffic
Marketing strategies (ads)
Keywords
Conversion rates

This is only a sampling. You sign up and the program will walk you through the rest of what you need to get be ready for business.

Making Changes

Now that you have a way to track changes on your website, it’s time to see how they can help you over not using anything at all.

Improve Keyword Optimization – The keywords that you decided to use may all not perform well. Using stats on page views and visitors, you can tell which of your keywords is bringing in the most traffic. For the ones that are not, consider Traffic
Marketing strategies (ads)
Keywords
Conversion rates

Traffic
Marketing strategies (ads)
Keywords
Conversion rates

Search engines recognize when people are cheating by overstuffing their articles with keywords. Content that is well written will stay within the allowable keyword density. And, those keywords will show up naturally throughout the article so it doesn’t sound like it was thrown together just for the keywords.

Keyword Density – You can have too few keywords as well as too many. Some people write their content without even thinking about keywords. You might have a strong article that talks about cutting edge information but without something to help the search engines look upon you favorably; no one will ever read it. Using the word once or twice in an article is not going to cut it.

No Variety – For better optimization, a website doesn’t use just one keyword. If you started with the word “chocolate”, your entire website wouldn’t be based on it. People use a variety of similar words alone or in combination to find what they are looking for with search engines. If you make and sell chocolate fudge, there are better words to use: fudge, Candace’s fudge, how to make fudge, etc. it’s like throwing all your eggs in one basket if you don’t diversify your keywords

Reciprocal Links - While it is true that backlinks can increase your search engine ranking, all links are not equal. And search engines like organic links better than simply offering reciprocal link sharing. You want others to link to you because they like your product and what your website presents to others. Using quality content on your site, in article directories and on social bookmarking sites can increase your quality inbound links for higher ranking.

Start out on solid footing with SEO. Learn how to avoid common mistakes that first-timers make.

Randy Chambliss
Categories : SEO Tips
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Dec
20

Using Site Stats to Your Advantage

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A website can be more than just your window on the cyber world. It is your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.
What to Look For-There are lots of website stats for you to look at to improve your rankings with the search engines. Each one can tell you something useful about how your business is currently doing.
Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website is the most popular. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. You can also learn what items are doing well and which ones are dragging down the bottom line.
Unique visitors – Your site may get many visitors each day but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.
Links – These can be outgoing links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Any ads you post can also be tracked to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
Sales – You can track how well your shopping cart does each month. See when sales do down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.

Keyword analysis – Each page can be dedicated to one or two keywords. By looking at page views you can analyze how well your keywords are working. Using a different page for different keywords also allows you to know which ones are underperforming for you so you can try a new tactic.
Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your business niche and stay there.

Randy Chambliss
Categories : SEO Tips
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Dec
20

Site Stats: Measuring Your Results

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When you start planning your business, you have a business plan that will help map out where you see your sales going from one year to the next. With online businesses you can do this through website statistics. These are measurements of various activities on your website that directly relate to your business.
Site Statistics
One of the things that you want is traffic. Without traffic you won’t get any sales and your business won’t grow. Your marketing plan outlines how you will proceed with getting that traffic. But, it is not foolproof.
You won’t know if your efforts are working unless you measure it. That is where statistics come in. What do you measure? Here are a few examples:
Unique visitors (how many different people visit your site)
Keyword analysis (which keywords bring in traffic and which don’t)
Conversion rates (how many visitors go from reading to buying items)
Web page analysis (where visitors go when they are on your site)
Page views (how many people visit each unique page on your website)

These are just a few of the stats that you will be interested in knowing. When you first begin marketing your site, statistics can help you find out if you are on the right page. Do the keywords you use drive traffic?

Statistics are gathered on a monthly basis but it can take a few months to see trends. Trends are a measure of the way that your current plan is taking shape. Because of the lag time, it’s not wise to make changes to your plan for several months to give it time to work or not work. When a business is in start-up mode, it will take that long to get an accurate measure of sales.
Site stats give you a starting point. Without some way to measure your business efforts it is like shooting in the dark – you don’t know if you’ve hit or miss. Looking at all the statistics together gives you a better idea of what to change first in an attempt to improve your business.
So, if you have not instituted a way to measure vital information pertaining to your website business, it is time to do so. There are software tools (both free and paid) that can help you compile these statistics. You can also hire companies to measure that information for you and analyze the data to anticipate the next more that you need to make. But, for small businesses, using software to compile the data and your own brain to analyze it will suffice.

Randy Chambliss
Categories : SEO Tips
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seo

Want your website to stand out? Pay attention to the kind of articles that you upload. Readers want to be on the cutting edge of topics and that is where you’ll want to be to increase your traffic.
Content usually takes the form of articles, blog posts, audio and video too. The first requirement for content is that it be relevant to the topic of your website. If your website is about selling crafts, then the articles that you supply to your readers are going to need to revolve around that subject. In other words, don’t be talking plumbing if you cater to crafty moms.
Be Creative
There is a lot of content out there these days so it is not easy to come up with something new. One way is to start with the basic information and add your special touch. Personal experiences go a long way to connecting with your readers and also providing them with information that would be hard to get anywhere else.
Use your failures as fresh content. Did you try to combine a couple of marketing techniques that absolutely didn’t work? Create an article that highlights what readers “shouldn’t” do. What did you learn from it? Create an article that gives tips for success using that technique.
Your content can be spun off into other types of website media. Create videos and audio files based on your content. It is a way to reach a wider audience who are more attracted to other ways to present relevant information.

Don’t Forget the SEO
Now that you have written ideas for your content, decide which keywords would work best in those articles. These are what will make the search engines stand up and take notice. But, in the interest of your readers, your articles will read better if the keywords appear naturally. Don’t try to force them in spots where it sounds like you are just adding words to appease the search engine gods. Your readers will be turned off by such contrived content.

Special Features

Your content will serve three purposes: keep current readers happy, satisfy SEO requirements and draw new traffic. To meet the latter, try using these options in your content:
Bulleted points
Optimized article titles
Numbers in your titles

Readers usually scan articles first to see if they are relevant. When numbers appear in the title, they know that they will find a certain number of things that can help them. Bulleted points make for easier reading as do subheadings. Optimized catchy titles make them want to click on your link instead of others in the search results. Is your content doing all it can for your readers and the search engines? If not, read this article again and then refit your articles to do the best job they can.

Randy Chambliss
Categories : SEO Tips
Comments (2)
Dec
20

What is Search Engine Optimization?

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SEO-services

To be successful online in business or even just for fun, you need to get noticed. No one will read or buy from you if they can’t find you right? But, how do you get yourself out there so people CAN find you? That is where search engine optimization, more commonly known as SEO, comes into play.
SEO What?
Search engine optimization, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. Search engines use clever things called bots and spiders to crawl sites for anything that makes them relevant to search parameters entered by Internet visitors.
Most people either don’t know what they are looking for or they don’t know where to find it on the Internet. They rely on the search engines to do the work for them. The words that visitors use in the search boxes are termed “keywords” by Internet marketers. When you use the same words in various places on your site, search engines will rank your web pages in relation to others using the same keywords. The one’s who use research and optimization techniques the best, will end up on top of the list. Why does being at the top of search engines matter?
Research has found that 60% of all web searchers will click on one of the top 3 sites they are presented with. The majority of those will choose the number 1 ranked spot. Having one of the top three positions, therefore, can results in a much greater amount of traffic. It’s not just the amount of traffic that’s important to note, though. After the 3rd spot, the response from search engine users diminishes greatly. This means that the visitors that you get from position 4 and below are less likely to become paying customers.


How to Use It…

So, how exactly do you get to the top spots in the search engines? There are several tools and resources that can help with creating top notch SEO for your websites. They revolve around keywords and keyword phrases but the problem is what words to use for your particular business niche.
Think like a customer. After all, you own a business but at times you are also a customer. If it were you, what words would you enter to find the information that your potential customers are trying to find? This will be a short list but one that you can start with.
From there, use some online keyword software to get more ideas. There are programs like Overture that can take one keyword and return a hundred more for you to look at using in your content and elsewhere on your website. Many marketers also use WordTracker’s Free Keyword Tool to help them determine which keywords are hot. www.freekeywords.wordtracker.com These keyword programs get their results from various search engines so you can be assured that your keywords represent current parameters.
Search engine optimization is useful for content but that is not the only place. Use keywords to get ranked through other places on your site and other sites too. Here are just a few:
Headlines (for each web page and article)

Anchor text (for links within articles and elsewhere on the page)
Picture tags
Tabs (pulldown menus)
Search engine optimization helps you to create a relevant website for the search engines. After you take the time to set up your website with all the information customers will want to see when they visit, use your keywords. This gives the search engines what they need to rank you well so that those customers can find your products or services when it’s most important – when it’s time to buy!

Randy Chambliss
Categories : SEO Tips
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