Apr
14

“How To Get Invited: Why Cold Prospecting Methods Are Dead, And What To Do Now…” Part 1

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I wanted to create this blog post for you in order to offer some real life experiences. There’s a lot of material that we’re going to cover, but all of it is centered on the fact that the rules have changed…

The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end. “Prospecting” for business as you’ve known it, has become obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods Attraction Marketing is based upon.

I’d like you to stop and think for a moment. Compare today’s social environment to the world we lived in just 15 years ago. Today, people are DROWNING under a flood of information, marketing noise, and endless options to choose from thanks to the internet. Corporations have literally turned us into numbers, tracked our personal buying habits, categorized our topics of interest, and constantly use that information to drive as many customized offers into our viewing screen.

Entire industries, products, and pieces of legislature have been created just to help consumers manage the tidal wave… Think pop-up blockers, spy ware protection, spam filters, and the “Do Not Call List” People have been forced to build fortified walls around themselves and their homes to fight back the onslaught of people trying to get their hands into their pocket book. Solicitations are detested and met with frustration and impatience. We simply don’t want to be bothered which means no sane person would willingly build any kind of business based on cold-market prospecting, and in-your-face selling.

Yet… The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all. Obviously, that’s a trend you intend to take advantage of, or you wouldn’t be here right now. But unfortunately 95% of those who start a home business will fail themselves, and the primary reason for that failure is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.

So with that in mind, allow me to pass a few of the valuable lessons I’ve learned the hard way over the past few years.

The key to success in today’s market is this…

If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest. Now you have two options when it comes to building your business. You can simply play the numbers and contact enough people until you make a sale through traditional old-school prospecting and this is the path 95% of home business owners take.

Or…

You can position yourself in the market place in a manner that allows interested prospects to find you, and contact you. Option #2 is obviously the superior choice for several reasons, but I’d like to point out one dynamic that is key to the concept of Attraction Marketing. Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.

The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of the sudden this isn’t about selling any more. You’re now in the position of the knowledgeable service provider who’s expertise has been sought out and pursued. This is where you have to be today in order to break through the infinite noise in today’s market place.

You maybe asking yourself how do you I this Randy?

If you would to learn more Click on the tab under “Randy’s Recommended Tools” that says’ “Free 7 video Bootcamp”.  Make sure to bookmark this blog because I will have part 2 posted soon. Also, if you found value reading this post then show me some luv and click on the Facebook Button above…

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Randy Chambliss
Categories : Magnetic Sponsoring

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